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Investor Charter – Investment Adviser (IA)

A. Vision and Mission Statements for Investors

Vision: Invest with knowledge & safety.

Mission: Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports, and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser with Respect to Investors

  • To enter into an agreement with the client providing all details including fee details, aspect of conflict of interest disclosure, and maintaining confidentiality of information.
  • To do a proper and unbiased risk–profiling and suitability assessment of the client.
  • To obtain registration with Know Your Client Registration Agency (KRA) and Central Know Your Customer Registry (CKYC).
  • To conduct audit annually..
  • To disclose the status of complaints on its website..
  • To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers, and associated SEBI regional/local office details on its website.
  • To employ only qualified and certified employees.
  • To deal with clients only from official numbers..
  • To maintain records of interactions with all clients, including prospective clients (prior to onboarding), where any conversation related to advice has taken place..

C. Details of Services Provided to Investors (No Indicative Timelines)

  • Onboarding of Clients.
  • Sharing of agreement copy.
  • Completing KYC of clients.

Disclosure to Clients:

  • To provide full disclosure about its business, affiliations, and compensation in the agreement.
  • To not access client’s accounts or holdings for offering advice.
  • To disclose the risk profile to the client.
  • To provide investment advice to the client based on their risk profiling and suitability.

D. Details of Grievance Redressal Mechanism and How to Access It

In case of any grievance or complaint, an investor should approach the concerned Investment Adviser and ensure that the grievance is resolved within 30 days. If the investor’s complaint is not redressed satisfactorily, they may lodge a complaint with SEBI on the SEBI SCORES portal, which is a centralized web-based complaints redressal system. SEBI takes up complaints registered via SCORES with the concerned intermediary for timely redressal. SCORES also facilitates tracking the status of the complaint.

For physical complaints, investors may write to:

Office of Investor Assistance and Education,
Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
Bandra-Kurla Complex, Bandra (E),
Mumbai – 400 051

E. Expectations from the Investors (Responsibilities of Investors)

Do’s

  • Always deal with SEBI registered Investment Advisers..
  • Ensure that the Investment Adviser has a valid registration certificate..
  • Check for SEBI registration number. Refer to the list of all SEBI registered Investment Advisers available on the SEBI website.
  • Pay only advisory fees to your Investment Adviser through banking channels and obtain duly signed receipts mentioning payment details.
  • Always ask for your risk profiling before accepting investment advice.
  • Insist that Investment Adviser provides advice strictly based on your risk profile and available investment alternatives.
  • Ask all relevant questions and clear your doubts before acting on any investment advice.
  • Assess the risk–return profile, liquidity, and safety aspects before making investments.
  • Insist on getting written terms and conditions, duly signed and stamped, including advisory fees and plans.
  • Read all terms carefully before dealing with any Investment Adviser.
  • Be vigilant in your transactions.
  • Approach appropriate authorities for redressal of doubts or grievances.
  • Approach appropriate authorities for redressal of doubts or grievances.
  • Inform SEBI about Investment Advisers offering assured or guaranteed returns.

Don’ts

  • Don’t fall for stock tips offered under the pretext of investment advice.
  • Do not provide funds for investment to the Investment Adviser.
  • Don’t believe in promises of indicative, exorbitant, or assured returns by Investment Advisers.
  • Don’t let greed override rational investment decisions.
  • Don’t fall prey to luring advertisements or market rumors.
  • Avoid transactions solely based on phone calls or messages from any Investment Adviser or their representatives.
  • Don’t act impulsively due to repeated messages or calls from advisers.
  • Don’t fall for limited-period discounts, gifts, or incentives offered by Investment Advisers.
  • Don’t rush into investments that don’t match your risk-taking appetite or goals.
  • Do not share login credentials or passwords of trading and demat accounts with your Investment Adviser.

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